Designed broad market label
Developed name. Designed label. Exclusive brand for 7/11.
Designed broad market label
Designed broad market label
Designed broad market label
Developed private label for Amazon Grocery
Developed brand name. Designed label
Private label design
Optimized existing broad market label
Designed broad market label.
Designed label
Private label, Mike Ditka
Designed broad market label
Developed name. Designed label.
Label design
Developed broad market label concept
Directed label optimization with outside agency
Developed overall concept based on gaps in the market. Brand name ideation. Package design.
Broad market label. Responsibilities included: brand name development, overall label design, attended press check.
Developed overall concept based on gaps in the market. Brand name ideation. Package design.
Personal brand concept I thought of to address the gap in the “ginger beer” market
Broad market label. Responsibilities included: brand name development, overall label design, attended press check.
New brand development. Responsibilities included: brand mark design.
Label optimization. Developed brand essence territories. Designed label concepts.
Label optimization. Developed brand essence territories. Designed label concepts.
Broad market wine brand. Partnered with owners Kim and Erica Crawford, on overall label design.
Managed overall design process to ensure concepts were aligned with the project goals and objectives
Developed Jess & Jules brand essence territories. Designed label concepts.
Developed Jess & Jules brand essence territories. Designed label concepts.
Broad market wine brand. Responsibilities included: brand name development, overall label design, attended press check.
Developed overall concept based on gaps in the market. Package design.
Developed Galaxy wine brand. Responsibilities included: name research, overall label design, attended press check.
Developed broad market label for Greystone Cellars, a line extension for Markham Vineyards. Responsibilities included: brand name development, overall label design, attended press check.
Broad market wine brand. Responsibilities included: brand name development, overall label design, attended press check.
Broad market saki. Responsibilities included: brand name development, overall label design, attended press check
Exclusive Brand development for Amazon Grocery. Designed label concepts.
Exclusive Brand development for Kroger. Designed label concepts.
Purposed national consumer print ad. Developed overall look, tone and voice of “Drink in the moment with Raeburn wines” campaign.
Developed overall campaign, including layout design and headline development
Purposed national consumer print ad. Developed overall look, tone and voice of “You Know What You Love” campaign for consumer insights testing
National POS / regional print campaign. Developed overall concept. Art directed on-location photoshoot. Produced all POS, print materials and microsite from initial concept, through completion.
Purposed national consumer print ad campaign. Developed overall concept. Created content. Layout and design.
National print / POS campaign. Developed overall concept. Art directed illustrator. Produced all POS, print insertions for Wine Spectator and microsite from initial concept, through completion.
Purposed national consumer digital ad campaign. Developed overall concept. Created content. Layout and design.
Purposed national consumer print ad campaign. Developed overall concept. Created content. Layout and design.
National launch campaign to build consumer awareness of the Murphy-Goode “Survival Guide”. Developed overall concept. Created content. Produced all POS, print materials from initial concept, through completion.
National print / POS campaign. Developed overall concept. Created content. Layout and design.
Photo art direction · Terlato Wines
Photo art direction · location · WX Brands
Photo Art Direction · Location · WX Brands
Photo art direction · Location · WX Brands
Photo art direction · Terlato Wines
Photo art direction · Terlato Wines
Photo art direction · Terlato Wines
Photo art direction · Terlato Wines
Photo art direction · Terlato Wines
Photo art direction · Terlato Wines
Photo art direction
Photo art direction
Photo art direction
Photo art direction
Photo art direction
Photo art direction
Photo art direction
Photo art direction
Photo art direction
Photo art direction
Photo art direction · Terlato Wines
Photo art direction · location · Terlato Wines
Photo art direction · Terlato Wines
Photo art direction
Photo art direction
Photo art direction · Location · WX Brands
Chardonnay [R]EVOLUTION Insert 1 of 4 for
Wine Spectator
chardonnaywines.com
Chardonnay [R]EVOLUTION Insert 2 of 4 for
Wine Spectator
Chardonnay [R]EVOLUTION Insert 3 of 4 for
Wine Spectator
Chardonnay [R]EVOLUTION Insert 4 of 4 for
Wine Spectator
One in a series of Prosecco "experience" ads for Santa Margherita.
Responsibilities included: overall concept, writing copy, photo art directing and layout design
Developed spec ads as a vehicle to support the essence of Monarch Wines, and to introduce a potential broad market wine brand for Fior di Sole.
Responsibilities included: overall brand concept, writing copy and layout design.
One in a series of ads for Loveblock.
Responsibilities included: overall concept, writing copy and layout design
Responsibilities included: overall concept, writing copy and layout design
Developed spec ads as a vehicle to support the essence of 1836 Wines, and to introduce a potential broad market wine brand for Fior di Sole.
Responsibilities included: overall brand concept, writing copy and layout design.
Worked with external agency to produce movie trailer / ad and supporting consumer print ad.
One in a series of "anatomy" ads for Markham winery.
Responsibilities included: overall concept, writing copy and layout design
Responsibilities included: overall concept, content creation and layout design
Trade / consumer ad for protea wines.
Responsibilities included: overall concept, writing copy and layout design
Trade / consumer ad for Fizz56
Responsibilities included: overall concept, writing copy and layout design
Responsibilities included: overall concept, writing copy and layout design
Responsibilities included: overall concept, writing copy and layout design
One in a series of "experience" ads for Santa Margherita.
Responsibilities included: overall concept, writing copy, photo art directing and layout design
One in a series of "Spot a leader" ads for The Federalist.
Responsibilities included: overall concept, writing copy and layout design
Responsibilities included: overall concept, writing copy and layout design
Responsibilities included: overall concept, writing copy and layout design
Responsibilities included: overall concept, writing copy and layout design
Responsibilities included: overall concept, writing copy and layout design
Responsibilities included: overall concept, writing copy, layout design and art directed photo shoot
Responsibilities included: overall concept, writing copy and layout design
Responsibilities included: overall concept, copy writing and layout design
Responsibilities included: overall concept, copy writing and layout design
Responsibilities included: overall concept, copy writing and layout design
Responsibilities included: overall concept, copy writing and layout design
Concept. Layout design.
Concept. Layout design.
National Chardonnay Day
Responsibilities included:
Overall concept · layout design · copy writing
National Chardonnay Day
Responsibilities included:
Overall concept · layout design · copy writing
National Chardonnay Day
Responsibilities included:
Overall concept · layout design · copy writing
National Chardonnay Day
Responsibilities included:
Overall concept · layout design · copy writing
National Chardonnay Day
Responsibilities included:
Overall concept · layout design · copy writing
National Chardonnay Day
Responsibilities included:
Overall concept · layout design · copy writing
National Chardonnay Day
Responsibilities included:
Overall concept · layout design · copy writing
Seasonal case card. Responsibilities included: overall concept and layout design
Mini-mass display. Responsibilities included: overall concept and design.
One in a series of Murphy-Goode “Survival Guide” case cards. Responsibilities included: overall concept, copy writing and layout design
Mini-mass display. Responsibilities included: overall concept and design.
Case card concept. Responsibilities included: designed and wrote copy that was on strategy with the overall brand goals and objectives.
Seasonal case card. Responsibilities included: overall concept and layout design
Case card for The Next Wave · Responsibilities included: overall concept, photo art direction and layout design
Case card. Responsibilities included: directing design team to ensure overall creative was on strategy with the brands goals and objectives.
Mass display. Part of the team that concepted and executed “Every Cork Counts” campaign to help stop hunger..
Occassion Pairing Wheel / Necker · Responsibilities included: overall concept and layout design
Case wrap. Responsibilities included: directing design team to ensure overall creative was on strategy with the brands goals and objectives.
Case card. Responsibilities included: directing design team to ensure overall creative was on strategy with the brands goals and objectives.
Mini-mass display. Responsibilities included: overall concept and design.
Case card. Responsibilities included: directing design team to ensure overall creative was on strategy with the brands goals and objectives.
Case card. Responsibilities included: directing design team to ensure overall creative was on strategy with the brands goals and objectives.
Double wide case card. Responsibilities included: directing design team to ensure overall creative was on strategy with the brands goals and objectives.
Double wide case card. Responsibilities included: directing design team to ensure overall creative was on strategy with the brands goals and objectives.
Case card concept. Responsibilities included: designed and wrote copy that was on strategy with the overall brand goals and objectives.
Case card. Responsibilities included: designed and wrote copy that was on strategy with the overall brand goals and objectives.
Developed Summer Essentials Giveaway digital concepts for Raeburn Winery
Captured images for Redwood Empire Whiskey
Partnered with digital / social media cross-functional teams to ensure content voice and tone aligned with overall brand objectives and strategies.
Partnered with digital / social media cross-functional teams to ensure content voice and tone aligned with overall brand objectives and strategies.
Developed Take A Hike Giveaway digital concepts for Raeburn Winery
Captured images for Redwood Empire Whiskey
Partnered with digital / social media cross-functional teams to ensure content voice and tone aligned with overall brand objectives and strategies.
Developed content for social media posts
Partnered with digital / social media cross-functional teams to ensure content voice and tone aligned with overall brand objectives and strategies.
Partnered with digital / social media cross-functional teams to ensure content voice and tone aligned with overall brand objectives and strategies.
Partnered with digital / social media cross-functional teams to ensure content voice and tone aligned with overall brand objectives and strategies.
Partnered with digital / social media cross-functional teams to ensure content voice and tone aligned with overall brand objectives and strategies.
Designed word mark / business system
Design
Square Peg in a Round Hole, accurate and fitting description
Design
Design
Design
Designed word mark
Design
Design
Developed name · designed word mark
Logo / work mark concepts
Design
design
Design
Developed name · design
Designed word mark
Directed overall look, feel and voice of microsite which supported “The Next Wave” campaign.
Directed overall look, feel and voice of microsite which supported “The Chardonnay [R]EVOLUTION” campaign.
Oversaw and directed overall look, feel and voice of Nielson website.
Oversaw and directed overall look, feel and voice of the Murphy-Goode website.
![Chardonnay [R]EVOLUTION · Jackson Family Wines](https://images.squarespace-cdn.com/content/v1/54cd1115e4b0247684e39de3/1591556555309-EE3IM1FKLU487ISR6751/JFW20_10749+Chardonnay+%28R%29Evolution+Pairing+Necker-01.jpg)
![The Chardonnay [R]EVOLUTION microsite](https://images.squarespace-cdn.com/content/v1/54cd1115e4b0247684e39de3/1594433804421-L6HBFPPCXNAJDE2EY5SZ/Chard_%5BR%5DEVOLUTION-09.jpg)
